Which brand rules the productivity space?

Welcome to Plume IQ, our monthly reveal of data-driven intelligence and customer-focused insights from more than 1.8 billion connected devices, and over 41 million locations, managed in the Plume Cloud.

Which brand rules the productivity space?

This month, we complete our brand popularity series as we plumb the depths of computers and tablets, the second most popular connected device category across our cloud-driven network when combined.

We can reveal that globally, productivity powerhouse Microsoft rules the combined computers and tablets category—a massive 77% of households have one or more Microsoft-branded devices, followed by Apple with 48%, and Samsung with 13%. A potential sting-in-the-tail for Apple is that even in homes where iPhones are dominant, a higher percentage of computers and tablets are Microsoft branded (41% vs. 33%), indicating that users are less devoted to the single iOS device ecosystem.

Microsoft is even more dominant in homes where Samsung and Google smartphones are most popular, with 45% and 42% of computers and tablets being Microsoft branded in those homes respectively. Where Samsung is the dominant smartphone brand, only 13% of computers and tablets are Samsung branded, and in homes where Google is the dominant smartphone brand, only 9% of computers and tablets are Google-branded.

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Other Plume news

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Join Plume and two-time Tour de France winner Tadej Pogačar September 5–9 for an epic cycling challenge through Switzerland to help refugee children in Ukraine and Moldova access safe education programs. We have multiple corporate sponsorship programs available but be quick as registration is closing on July 31!
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Plume IQ July 2022 Executives

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Plume IQ July 2022 Podcast

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Plume IQ July 2022 - In The News

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In our latest article, we reveal five reasons why CSPs should move service delivery to the cloud.
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